Jackets
Few garments match the legacy of the raw denim jacket — timeless, rugged, and made to evolve with you. It’s not just worn,it’s lived in — shaping to your journey, your fades, your story.
Jeans
Raw selvedge jeans carry the legacy of work, grit, and time — born from the hands of craftsmen, woven on heritage shuttle looms,and built to bear the marks of generations.
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A tribute to purity, craftsmanship, and unapologetic self-expression. RAW LOVE is born from the soul of raw selvedge denim —untouched, unwashed, and unbroken. It embraces the original character of denim in its most honest form. Woven on heritagelooms and stitched with purpose, each piece is made to fade with you, earning every crease, every whisker, every shade of blue. This is more than denim — it’s a relationship.
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The ART OF
SELVEDGE
Selvedge denim is the only true “vintage” denim as it is woven on old-school machines called shuttle looms. Selvedge denim is special because it is rare and expensive, because it cannot be mass-produced, and because each yard of denim is a unique piece of wearable art.
Just flip up the cuff of your jeans or look inside the coin-pocket to see the neat white & blue“self-finished edge” (hence the term selvedge), which is the “proof” that this denim is made on a shuttle loom.
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