RAW LOVE

What is Raw Denim

Raw denim is the term for denim fabric that is unwashed and untreated. The vast majority of jeans sold today are produced by washing and distressing the denim in order to create an artificial worn-In look.

The Planet Of Denim Brand jeans are always raw, never pre distressed. We love raw denim for many reasons, but our favourite reason is how beautifully it will fade. Raw denim will fade naturally over time, just wear your raw jeans for as long as you can before washing them, beat them up and wear 'em hard, and soon you will have a beautiful and personalized naturally faded pair of jeans.